SMEs and Start-Ups
Just because your organisation is smaller, it doesn’t mean that data isn’t important and can’t be impactful. If anything, getting it right early can identify opportunities for more rapid and sustainable growth in the long term.
All our services can be tailored to the needs of your organisation, but some great starting points are:
Data Purpose Audit
What data is driving your business already and is it being captured, managed and used in the best way?
What data is out there that could help you take the next step?
Return on Investment is critical for any marketing activity, especially for small businesses on a limited budget.
We can show you how to take some simple steps to prepare your marketing data, understand and segment your customers and ensure that your messaging is tailored and targeted.
Get 10% off with the code XMAS24 by clicking here.
Data Strategy
Link your business strategy to defined data-related outcomes that bring measurable benefits to your customers, colleagues and the organisation.
Data Governance 101
What are the most sensible, low-cost steps you can take to prepare your organisation to leverage data for success?
Who should be responsible for what and how can you support them?
Data Product Strategy
Identify and operationalise the key data that provides most value internally or externally.
Put in place the right processes and support the people who will build and maintain your data products.
Commercialise data directly or via the right Partners to maximise utility, protect your IP and act ethically.